Writing for Humans and Search

There is no such thing as “SEO content” anymore. Google is focused less on keywords and backlinks in favor of comprehensives, authority and user intent — or, high-quality content that best meets a user’s query. We built MarketMuse to help you analyze, optimize and create the best possible content at scale. Through data, machine learning and user experience, we are continuing to remove the leg work of your process to empower your creativity.


Our content is powered by MarketMuse and much of it relies on MarketMuse Content Briefs. These briefs ensure content on our site meets our quality standards and that you're employing SEO best practices even if you're not an SEO expert.