This is our company style guide. It helps to ensure clear and consistent content across all teams and channels. Please use it as a reference when you’re writing for MarketMuse.
The MarketMuse Content Style Guide goes into depth on many subjects. It may be more information than you need. Here are the most important things to know.
We use the Associated Press Style Standards (AP Style Guide) with a few exceptions as noted in this guide. One of those is that we use the serial (Oxford) comma. Following these rules helps us keep our writing clear and consistent.
We write and create products with a person-first perspective. Being aware of the impact of your language will help make MarketMuse a better place to work and a better steward of our values in the world.
This guide is modeled after the Mailchimp Content Style Guide, available under a Creative Commons Attribution-NonCommercial 4.0 International license.